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08 September 2010

How gogo works

gogo is a revolution in mobile marketing. A location based service that uses Bluetooth technology to send data from designated areas called ‘gogo Zones’ straight to mobile phones.

Each Zone contains a small device called a ‘gogo Pod’. These transmit information to the mobile phone and are linked to a central server which controls all information going in and out. Each different Zone can give different information which is automatically updated. This can be relevant to where it is and even when it is sent. What’s more, to extend the reach of your campaign, gogo can also be sent via WAP.

All information is on request. Which means people get information because they want it. You can even target specific content for specific user groups.

Information can be sent in a number of formats such as text, images, music, movies and even games. gogo also offers a downloadable java application known as a ‘gogo Guide’. This remains on the mobile in the form of an easy-to-use menu-driven application.

All information gogo sends out is stored on a central server. It can be updated and controlled quickly and easily using a web-based Content Management System. The operator can log in, upload content, get statistics on campaigns and refine the findings with immediate effect. The result – a truly dynamic and flexible communication system with full campaign management.

Offering complete control over an entire campaign, gogo gives a ROI like never before. Producing greater sales, greater cut-through and greater brand recognition.