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info on the gogo
an agency called england
14th/15th Floor,
Whitehall Waterfront,
2 Riverside Way,
Leeds
LS1 4EH
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+44 (0)113 234 5600
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Lahore Deli Bar
The Lahore Deli Bar in Yorkshire approached gogo to help increase awareness of the brand and increase sales. The solution was simple and very successful. We installed a pod in the main foyer and pushed out vouchers and offers for specific products to all those walking past.
In the first phase of the installation, the gogo system detected 34,190 handsets of which just under 10,000 users interacted with it. Of these, 31% of interactions involved acceptance and successful downloads of the files.
As a result, usage of the vouchers was very high throughout phase one of the campaign, far exceeding the client's expectations.
The follow-up phases of the campaign will be running in 2008. And based on current statistics, we are very excited about the potential results.