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an agency called england
14th/15th Floor,
Whitehall Waterfront,
2 Riverside Way,
Leeds
LS1 4EH
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Tate & Lyle Squeezy
gogo worked closely with Tate & Lyle to help promote Squeezy - traditional Lyle's Golden Syrup in a bottle, complete with an easy-to-use pouring spout to encourage everyday use on pancakes, ice-cream and waffles.
A low-cost but highly targeted DRTV campaign was created using non-terrestrial channels during key parts of the day and utilising an SMS/website response mechanism in which customers were encouraged to enter a competition to win a DVD player.
The campaign was extremely effective, attracting over 9,000 reponses and exceeding the client's objective three-fold.
Moreover, since the campaign supermarket sales have increased by 100% and shelf space by over 35%.