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Barcrest at the ATEI
gogo teamed up with the Barcrest Group who are part of International Game Technology (IGT), a world leader in the design, development and manufacture of microprocessor-based gaming products and software systems, with operations in over 100 countries worldwide.
The aim was to help drive footfall to their Destination Barcrest exhibition stand at the ATEI show. To achieve this, visitors to the show were prompted to text 'Barcrest' to a designated number to be in with a chance of winning £10,000.
Throughout the day at specific times, a six-digit number would appear on all the plasma screens on the Barcrest stand. If the six digits matched a registered mobile number from the database then that person would instantly win the grand prize and be notified via SMS.
The competition was a great success, increasing footfall to the Destination Barcrest stand and exceeding all of the client's expectations.